Workspace Branding: Why Now is the Time to Create Great Office Branding
We have spent the last 12 months working separately, remotely. Now it's time to bring the team together again to work, think, as well as grow together. What better way to brighten up the place than add some workspace branding?
Read on to find out some great tips on why now is the right time you should consider workspace branding.
Great Workspace Branding Tips
1. Create a Vibrant Working Environment
Sprucing up your office with slick vinyl wall stickers and decals is a great way to impress your clients. But have you thought about how it can be used to increase employee engagement as well as the commitment to the firm. Use logo walls and custom wall stickers to turn your offices into funky cool spaces that employees love. You don't need to fill every square meter with workspace branding as a couple of subtle enhancements, such as company tag lines as well as inspirational quotes, will do. For instance, you can place stickers highlighting your vision and values in highly visible locations.
2. Communicate Shared Values
Office branding can help your team understand the role they take in contributing to the company's mission and values. The clarity will help improve communication and help you achieve corporate goals. Placing inspiring messages at strategic locations will improve wellbeing as well as create a vibrant workforce. What's more, communicating your vision clearly helps employees internalise your corporate values and become brand ambassadors.
3. Increase Employee Loyalty
Using inspiring signage can increase employee goodwill towards your firm and increase their sense of belonging. Use quotes as well as company tag lines to unify employees around shared values and vision and remind them what your brand values. This will enhance camaraderie and increase productivity.
Workspace Branding Ideas
• Embellish the walls with branded stickers, vinyl, 3D lettering.
• Use wall and ceiling signage to communicate company vision.
• Install inspiring messages and images across high traffic areas such as break out areas, lifts, and meeting rooms.
• Use displays and graphics to celebrate top performers and company achievements.
As people work flexibly in the future, mixing between home and office working, companies need to take advantage of the time their employees are in the office. Office branding can brighten up the place and promote team building while instilling company values. For more great ideas, get in touch today.